Sales Module 2: Identifying Pain, Budget, and Urgency

Course Overview

Recognizing Client Pain Points:

1. Key questions to uncover challenges in SEO, Paid Media, CRM, and programmatic advertising.
2. Active listening techniques and examples.

Budget Assessment:

1. How to qualify a client’s financial capacity without being too direct.
2. Handling budget objections and negotiation techniques.

Establishing Urgency:

1. Identifying triggers for urgency in campaigns (seasonality, market competition).
2. How to build urgency in sales conversations without sounding pushy.