Sales Module 2: Identifying Pain, Budget, and Urgency

Course Overview

Recognizing Client Pain Points:

• Key questions to uncover challenges in SEO, Paid Media, CRM, and programmatic advertising.
• Active listening techniques and examples.

Budget Assessment:

• How to qualify a client’s financial capacity without being too direct.
• Handling budget objections and negotiation techniques.

Establishing Urgency:

• Identifying triggers for urgency in campaigns (seasonality, market competition).
• How to build urgency in sales conversations without sounding pushy.