Sales Module 1: Understanding Chili’s Ideal Client

Course Overview

1. Defining the Ideal Client:
   • Characteristics and industries that align with Chili’s services (niches like sports betting, etc.).
   • Red flags and qualities that make a client not a good fit.
   • Case studies of current successful clients.
   • SQL vs MQL
2. Key Metrics for Ideal Clients:
   • Revenue size, digital presence, willingness to invest in digital marketing.
   • Common client objections and how to overcome them.