Module 9: Ongoing SEO Campaign Optimization

Course Overview

Module 9: Ongoing SEO Campaign Optimization

Lessons:

• The Importance of Continuous SEO Optimization: Why SEO requires ongoing attention and regular adjustments.
• Analyzing Keyword Performance and Adjusting Strategy: How to monitor keyword rankings and adjust SEO strategies accordingly.
• Content Refresh and Repurposing Strategies: Techniques for refreshing existing content to maintain SEO value.
• Technical SEO Monitoring and Ongoing Fixes: Regularly monitoring technical aspects of the site to ensure ongoing health.
• Competitor Monitoring and Adjustments: Keeping an eye on competitors and adapting your SEO strategy as needed.
• A/B Testing in SEO: Testing elements like title tags, meta descriptions, and content to improve SEO results.