Module 8: Tagging, Tracking, and Analytics for SEO

Course Overview

Module 8: Tagging, Tracking, and Analytics for SEO

Lessons:

• Importance of SEO Tagging and Tracking: The role of proper tagging and tracking in measuring SEO success.
• Setting Up Google Tag Manager for SEO Tracking: How to use Google Tag Manager to track important SEO metrics.
• Tracking SEO KPIs (Organic Traffic, Bounce Rate, Time on Site): Key metrics to track and how they impact SEO strategy.
• Utilizing Google Analytics for SEO Insights: How to use Google Analytics to gain insights into SEO performance. Linking GSC to GA. 
• AA Dashboard Integration & Set Up: How to invite users, integrate platforms and set up the clients reporting dashboard.
• Training the client on AA: Show the client how they can have 24hr insights to their data and how this can help them (and us) have informed decisions about the campaign progress.