Module 8: Tagging, Tracking & Analytics

Course Overview

Module 8: Tagging, Tracking & Analytics

Lessons:

1. Importance of Proper Tagging and Tracking
2. Setting Up Tags Using Google Tag Manager
3. Tracking Conversions and Key Metrics
4. Analyzing Campaign Performance
5. Real-Time Optimization Based on Data

Practical Assessment:

• Set up Google Tag Manager for a campaign and analyze tracking data to optimize performance.