Module 8: Client Communication & Content Approval

Course Overview

Module 8: Client Communication & Content Approval

Lessons:

1. Presenting Content Audits to Clients – Learn how to communicate content audit findings to clients, showing them performance gaps and explaining how improvements can lead to better results.
2. Explaining Strategy and Content Plans – Learn how to present content strategies in a client-friendly way, demonstrating how keyword choices and content types align with business objectives.
3. Getting Client Buy-In for Content Approvals – Discover strategies for convincing clients to approve content, emphasizing the importance of timely publication for SEO and traffic growth.
4. Handling Client Objections and Feedback – Learn how to respond to client objections constructively, adjusting strategies to meet client needs while ensuring content effectiveness.
5. Reporting Results to Clients – Learn how to present performance metrics (traffic, conversions, rankings) to clients in a digestible format, emphasizing how content is contributing to business success.

Practical Assessment:

• Present a content audit and strategy to a mock client, addressing potential objections and securing content approval.