Module 7: Technical SEO

Course Overview

Module 7: Technical SEO

Lessons:

• Introduction to Technical SEO: The importance of technical SEO in improving crawlability, indexability, and user experience.
• Onsite Technical Audit Template: Our internal checklist, when it is due and how to complete one. 
• Site Architecture and URL Structuring: How to organize site architecture to make it easy for search engines to crawl and index pages.
• Mobile Optimization: Responsive Design & AMP: Why mobile optimization matters and best practices for creating mobile-friendly websites.
• Page Speed Optimization: Tools and Best Practices: Methods to improve page load times, focusing on user experience and search rankings.
• Crawlability and Indexing: Robots.txt, Sitemaps, Canonical Tags: Ensuring that search engines can properly crawl and index your site.
• Structured Data and Schema Markup: How to implement schema to improve search engine understanding of your content.
• Fixing Common Technical SEO Errors: Addressing issues like 404 errors, redirect chains, and broken links.
• Onsite Technical Audit Template: Our internal checklist, when it is due and how to complete one.