Module 7: Rich Content Creation

Course Overview

Module 7: Rich Content Creation

Lessons:

1. What is Rich Content? – Learn about rich content formats, such as infographics, videos, and interactive tools, and their role in improving user engagement.
2. When to Use Rich Content – Understand how and when to integrate rich content into blogs, landing pages, and other assets to enhance user experience.
3. Optimizing Rich Content for SEO – Learn how to optimize rich content for search engines by using alt text, optimized file names, and proper embedding.
4. Dynamic and Personalized Content – Learn how to create dynamic and personalized content based on user behavior and preferences to improve engagement and conversions.

Practical Assessment:

• Create an infographic or rich content piece, and develop a dynamic content strategy for personalization.