Module 7: Creatives and Ad Copy

Course Overview

Module 7: Creatives and Ad Copy

Lessons:

1. Understanding the Role of Creatives in PPC
2. Best Practices for Designing Creatives
3. Crafting Compelling Ad Copy
4. Ad Copy for Different Funnel Stages
5. Review and Approval Processes for Creatives

Practical Assessment:

• Write ad copy for a PPC campaign targeting TOFU, MOFU, and BOFU audiences.