Module 6: On-Page SEO Optimization

Course Overview

Module 6: On-Page SEO Optimization

Lessons:

• Introduction to On-Page SEO: What constitutes on-page SEO and why it’s critical to optimizing individual pages for search engines.
• The Role of Content in SEO: Best practices for optimizing written content to rank higher and match search intent.
• Keyword Research: Tools and Techniques: Diving deeper into keyword research tools and how to identify primary, secondary, and related keywords.
• Optimizing Meta Tags, Titles, and Descriptions: Best practices for creating SEO-friendly titles and descriptions to improve CTR.
• Content Structuring: Headers, Paragraphs, and Keywords: How to structure content to enhance readability and SEO performance.
• Internal Linking Best Practices: How to strategically link pages to pass authority and create a better user experience.
• Image Optimization: Alt Text, File Names, and Compression: How to optimize images for faster load times and improved accessibility.
• Preparing & maintaining a Content Brief: How to fill out a Chili template to communicate clearly to the client and to your internal content teams. 
• Strategic Input when presenting Brief & Content to the client: We need to educate the client on the data and rationale that has helped produce each deliverable. Value-sell our teams work so it is appreciated.