Module 5: SEO Keyword Strategy Development

Course Overview

Module 5: SEO Keyword Strategy Development

Lessons:

• Understanding Client Metrics (Organic Traffic, Conversions, Time on Page): How to use client data to shape keyword strategy.
• Competitor Gap Analysis for Keyword Strategy: Performing keyword gap analysis using competitors’ rankings and search strategies.
• Platform Analysis (Google Search Console, SEMrush, Google Ads): Using platform data to identify high-value keywords.
• Keyword Clustering Methodology: Grouping keywords into clusters (short-tail and long-tail) around main target pages (category, services) to drive relevancy and rankings.
• SERP Scraping and Keyword Trends: Identifying current trends and opportunities through SERP scraping.
• Presenting Keyword Strategy to Clients: How to deliver a comprehensive keyword analysis, benchmarking, and SEO strategy to the client.