Module 5: Local SEO & Google My Business (GMB) Optimization

Course Overview

Module 5: Local SEO & Google My Business (GMB) Optimization

Lessons:

1. Introduction to Local SEO – Learn the importance of Local SEO for businesses targeting local customers and how it impacts search visibility.
2. Setting Up and Optimizing Local Listings – Use Moz Local and GMB to set up and optimize local listings for a business. Ensure NAP (Name, Address, Phone) details are consistent across directories.
3. Google My Business (GMB) Setup and Optimization – Optimize GMB profiles by adding photos, videos, and responding to customer reviews to increase engagement and local rankings. Assisting the client in the authorisation process. 
4. Competitor Analysis for Local SEO and GMB – Use SEMrush, Ahrefs, and Moz to analyze competitors’ local SEO efforts, including local backlinks and GMB profiles. Optimize GMB profiles based on competitor insights and benchmark your client’s local SEO performance.
5. Managing Multiple GMB Profiles – Learn how to manage and verify multiple GMB profiles for businesses with multiple locations, ensuring each profile is optimized and consistently updated.
6. Timeline, SENTR Task Management & Presenting to clients – how to show the value of the strategy and present the results/impact

Practical Assessment:

• Set up or optimize a GMB profile using Moz Local and GMB insights. Perform a competitor GMB analysis and optimize your client’s profile based on the findings.