Module 5: Landing Pages & Conversion Copy

Course Overview

Module 5: Landing Pages & Conversion Copy

Lessons:

1. The Structure of a High-Converting Landing Page – Discover the key elements of a landing page, including persuasive headlines, CTAs, social proof, and forms to drive conversions.
2. Writing for Conversions – Learn copywriting techniques designed to convert visitors into leads or customers, focusing on emotional triggers and urgency.
3. Optimizing for UX and Mobile – Learn how to write content optimized for user experience and mobile devices, ensuring ease of navigation and readability.
4. Consistency Between Ads and Landing Pages – Understand the importance of maintaining consistent messaging between ad copy and landing pages to reduce bounce rates and improve conversions.
5. Measuring Landing Page Success – Learn how to track landing page performance through key metrics such as form submissions, click-through rates (CTR), and conversions.