Module 4: Ecommerce Content Strategy

Course Overview

Module 4: Ecommerce Content Strategy

Lessons:

1. Category Pages vs. Product Pages – Learn the differences between category and product pages, and how to write content optimized for both SEO and conversions.
2. SEO for Product Descriptions – Write SEO-optimized product descriptions that balance search engine rankings with compelling sales copy.
3. User-Generated Content (UGC) Integration – Learn how to integrate user-generated content like reviews into ecommerce pages to build trust and drive engagement.
4. Optimizing Category Pages for Search – Learn how to structure and optimize category pages to rank well and drive traffic.

Practical Assessment:

• Write a product description and a category page optimized for SEO and conversions, integrating user-generated content.