Module 3: SEO Competitor Analysis and Historical Benchmarking

Course Overview

Module 3: SEO Competitor Analysis and Historical Benchmarking

Lessons:

• Why Competitor Research is Essential in SEO: The importance of understanding competitors’ strategies and rankings to gain a competitive edge.
• Tools for Competitor Research (SEMrush, Ahrefs, Moz): Overview of tools used to analyze competitors’ SEO performance.
• Conducting an SEO Audit: Historical Performance: How to perform an audit based on the historical performance of a client’s site to inform future strategy. Saving these screenshots to SENTR and creating benchmark reports. 
• Creating Benchmarks Based on Competitor Data: Setting benchmarks for success by analyzing competitors’ rankings and traffic.
• Identifying SEO Quick Wins from Competitor and Historical Data: Pinpointing easy-to-execute strategies that can quickly boost rankings and traffic.
• SENTR Management and Strategic Input to Client