Module 3: Blog Strategy

Course Overview

Module 3: Blog Strategy

Lessons:

1. SERP Analysis and Funnel Strategy – Learn how to conduct SERP analysis to identify content opportunities and create blogs for different stages of the funnel.
2. Blog Formats and Structure – Explore how to structure blogs with headings, images, and CTAs to maximize engagement and SEO performance.
3. Content Clusters & Pillars – Learn how to build authority by creating content clusters around pillar topics and organizing internal linking strategies.
4. Optimizing Blogs for Conversions and SEO – Master techniques to balance SEO optimization and conversion-driven elements in blogs, such as CTAs and forms.
5. Competitor Content Analysis – Analyze competitor blogs to identify strengths, weaknesses, and content gaps where your content can outperform.
6. Tracking Blog Performance – Learn how to track key blog performance metrics like traffic, engagement, and conversions using tools like Google Analytics.How to read a Blog Brief & SENTR Management