Module 2: SEO Writing & On-Page Strategy

Course Overview

Module 2: SEO Writing & On-Page Strategy

Lessons:

1. How Search Engines See Content – Learn how search engines index websites, focusing on crawl budgets, site hierarchy, and the importance of optimizing for SEO.
2. How to read a Content Brief & SENTR Management
3. On-Page SEO Elements – Explore best practices for meta tags, headers (H1, H2), alt text, and internal linking, all of which contribute to SEO rankings and user engagement.
4. Internal Linking for SEO Value – Learn how internal linking passes SEO authority to target URLs and improves site structure for better rankings.
5. Optimizing for User Intent and Search Intent Analysis – Understand how to align content with both user intent and search queries to drive organic traffic.
6. Voice Search Optimization – Learn how to optimize content for voice search by using conversational keywords and answering direct user queries.
7. Tracking On-Page SEO Success – Learn how to measure improvements in rankings, organic traffic, and other SEO metrics using tools like Google Search Console.

Practical Assessment:

• Optimize a blog post or landing page by incorporating SEO elements, targeting user intent, and tracking performance metrics.