Module 10: Content Auditing and Improvement

Course Overview

Module 10: Content Auditing and Improvement

Lessons:

1. Conducting a Content Audit – Learn how to assess existing content for performance gaps and identify areas for improvement.
2. Refreshing Old Content for SEO – Discover strategies for updating older content to improve its ranking and relevance, including updating keywords and adding internal links.
3. Tools for Analyzing Content Performance – Learn how to use tools like Google Analytics and SEMrush to track key metrics, including traffic, bounce rates, and conversions.
4. Creating a Content Refresh Plan – Develop a structured plan for revisiting old content and improving it to stay relevant in search results.

Practical Assessment:

• Conduct a content audit and outline a refresh plan for a blog or landing page, tracking the impact of the updates.