Module 1: Introduction to Paid Media (Performance Media Basics)

Instructor

chili

Reviews 5.00 (2 Reviews)

Course Overview

Module 1: Introduction to Paid Media (Performance Media Basics)

Lessons:

What is Performance Media?
Why Performance Media Matters for Clients
Overview of PPC Platforms
Campaign Goals and Objectives
Funnel Stages in PPC: TOFU, MOFU, BOFU

Course Content

Introduction to Paid Media
- What is Performance Media?
- Why Performance Media Matters for Clients
- Overview of PPC Platforms
- Campaign Goals and Objectives
- Funnel Stages in PPC: TOFU, MOFU, BOFU
Assessment Questions

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