Module 1: Introduction to Off-Page SEO

Course Overview

Module 1: Introduction to Off-Page SEO

Lessons:

1. What is Off-Page SEO? – Understand how Off-Page SEO complements On-Page SEO. Learn how external factors like backlinks and local SEO boost a website’s authority and search rankings.
2. Domain Rating (DR) and Domain Authority (DA) – Introduction to DR (Ahrefs) and DA (Moz) as key metrics for measuring link authority. Learn why these metrics are critical ranking factors for Google and how they influence traffic and sales.
3. Off-Page SEO’s Role in Driving Sales – Discover how Off-Page SEO efforts such as link building and local SEO increase search visibility, drive traffic, and lead to higher conversions and sales for clients.