Module 11: E-Commerce vs. Lead Generation in SEO

Course Overview

Module 11: E-Commerce vs. Lead Generation in SEO

Lessons:

• Key Differences Between E-Commerce SEO and Lead Generation SEO: Understanding the unique challenges of each.
• E-Commerce SEO: Optimizing Product Pages, Targeting Transactional Keywords: Techniques for driving sales through SEO.
• Lead Generation SEO: Focusing on Informational and Commercial Keywords: Building strategies that drive qualified leads.
• Common SEO Strategies for E-Commerce: Using schema, structured data, and user reviews to boost rankings.
• Common SEO Strategies for Lead Generation: Blog content, landing pages, and forms for capturing leads.
• Best Practices for E-Commerce SEO and Lead Generation SEO: Avoiding common pitfalls and focusing on success metrics.