Module 1: Introduction to SEO (On-Page & Technical Basics)

Course Overview

Module 1: Introduction to SEO (On-Page & Technical Basics)

Lessons:

• What is SEO and Why It Matters: An introduction to the importance of SEO in digital marketing, its impact on visibility, traffic, and sales.
• Overview of Search Engines & How They Work: How search engines crawl, index, and rank websites, focusing on Google’s algorithms.
• Key SEO Terminology: Crawl, Index, Rank: Definitions of key terms like crawlability, indexability, and ranking, explaining how they influence SEO success.
• Differences Between On-Page and Technical SEO: A breakdown of what constitutes on-page SEO versus technical SEO, with examples.
• The Role of Keywords in SEO: Introduction to how keywords drive SEO strategies and connect to user search intent.
• Funnel Stages in SEO: TOFU, MOFU, BOFU: How SEO fits into the different stages of the marketing funnel, from attracting awareness to driving conversions.