Module 6: Ad Copywriting

Course Overview

Module 6: Ad Copywriting

Lessons:

1. Funnel Strategy for Ads – Learn how to write ad copy targeting different stages of the funnel (TOFU, MOFU, BOFU) to drive traffic and conversions.
2. Crafting Strong CTAs – Discover how to write compelling calls-to-action that increase click-through rates and drive conversions.
3. Avoiding Ad Fatigue – Learn how to refresh ad copy for remarketing campaigns without losing messaging consistency or creating ad fatigue.
4. Highlighting USPs in Ad Copy – Focus on writing ad copy that highlights unique selling propositions (USPs) and differentiates the brand from competitors.
5. Ad Copy Performance Tracking – Learn how to measure ad copy performance using metrics like CTR, conversions, and return on ad spend (ROAS).How to read an Ad Copy Brief & SENTR Management

Practical Assessment:

• Write ad copy for awareness and conversion campaigns, tracking performance metrics like CTR and ROAS.